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Scent stories & celebrity guides.
K-pop idol perfumes: what every idol wears
From BTS to NewJeans — the scents your favourite idols are reported to wear, and the affordable dupes that smell like them.
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What perfume do celebrities wear?
The scents the icons are reported to reach for — from Rihanna to Zendaya to Harry Styles — and the dupe for each.
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The best cheap perfumes that smell expensive
You don't need $300 to smell like money. These are the affordable fragrances that share the notes of the icons.
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Perfume notes explained: top, heart and base
Why a fragrance smells different after an hour — and how notes decide whether a dupe actually works.
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